The Northland hospitality industry will get a powerful shot in the arm when four big events attract thousands to the region early, in a Waitangi weekend windfall.
Destination Northland general manager Brian Roberts said having Waitangi Day on a Monday created a three-day weekend, which would be good for the tourism industry, particularly with lots of events around the region.
“Some of the activities are in Whangarei and some are in the Bay of Islands. Visitors will have the opportunity to spend time in different parts of the region and leave a trail of money as they go.”
Mr Roberts said February traditionally brought the largest influx of overseas visitors, with 220,000 expected to arrive next February.
Sports fans will lead the migration north when the Blues play the Hurricanes at Toll Stadium in Whangarei on February 4. It will be one of three matches for the Auckland team before their Super Rugby season begins against the Crusaders at Eden Park on February 24. The Hurricanes lost 22-33 in their pre-season match against the Blues at Kerikeri last February, drawing an estimated 6000 people – a huge crowd for a country venue – and the Whangarei match promises to attract more, with All Blacks Piri Weepu and Ma’a Nonu joining Northlanders Rene Ranger and Lachie Munro in the Blues.
The biggest crowd puller will be the 172nd anniversary of the signing of the Treaty of Waitangi at Waitangi on February 6 that could draw up to 30,000, down on the 40,000-plus there three years ago.
Waitangi National Trust spokesman Michael Hooper said the reduced attendance reflected the changing nature of the commemoration, which had become a relaxed family day full of ceremony. With Waitangi Day on a Monday and a range of activities throughout the region next year, the trust was expecting crowds throughout Waitangi Weekend.
Jazz/rock fusion group Black-SandDiva would play a 90-minute concert at Hobson’s Beach on February 4 and opera star Dame Malvina Major and entertainer Frankie Stevens would sing at the same site on February 5.
The Treaty commemoration on February 6 would for the first time include the RNZAF Red Checkers aerobatic team and the Black Caps will play a one-day international against Zimbabwe at Cobham Oval in Whangarei on February 6.
Music shows also pull crowds and the Classic Hits Winery Tour is expected to pack people into the Marina Reserve at Tutukaka on February 5. Kiwi singer/songwriter Gin Wigmore will headline the tour, with support from the Mutton Birds and Avalanche City.




